Building a product is easy, but building a company out of that product is difficult. That is where training and development comes in picture. Training and development is by far the most under-rated function in the organisation and so is strategy on the other side. Strategy is only 5% of the time, for remaining 95%, its execution. How effectively the organisation talk & listen, to customers, employees, vendors, dealers, franchises et al. is what actually scales up a company. Trainings are actually to help your people do their job better by providing what they need and when they need it. This step by step guide is to help you do that.